Creating a connected customer experience – a make or break challenge for CIOs?
Our new industry research report uncovers the significant challenges facing CIOs and their businesses to delivering a great joined-up CX at scale.
Some of the key findings include:
• 92% of CIOs find integrating new communications channels with legacy systems a key challenge to improving CX.
• At the moment, 87% of CIOs find it a challenge to deliver proactive, two-way customer communications.
• More than 4/5 also fear that an inability to automate customer journeys end-to-end will lead their business to fall behind their competitors.
Download the report to learn how CIOs are starting to consider investing in centralised customer communications platform technology to overcome these challenges.