Blog

Our internal subject matter experts share their thoughts, ideas and insights on everything from the next generation of chatbots to A2P messaging trends.

Customer Experience in 2020: 5 technology trends you need to know

To help guide your technology choices in 2020, we interviewed our experts for their top predictions for the coming year.
Posted by Sam Watson

Google brings Business Verification to SMS

Verification to enhance customer trust in SMS messages now also supported by IMImobile
Posted by Alex Cambell

Vodafone and IMImobile: an RCS success story

How Vodafone worked with IMImobile and TMW to deploy its first major RCS campaigns and saw response rates soar up to 25%.
Posted by Karl Shilbach

WhatsApp Business – a smarter way to improve CX in the travel industry

How to use WhatsApp Business to enrich the travel experience through contextual notifications and automated interactions.
Posted by Jeremy Dexter

How IT can be a game changer for CX transformation

The 2019 CIO Research Report reveals that CIOs are under pressure to deliver innovation, but how can IT make a bigger impact on CX?
Posted by Sam Watson

Five ways retailers can use the WhatsApp Business API to improve CX

How retailers can use the WhatsApp Business API to improve the shopping experience and enrich customer communications.
Posted by Sam Watson

What is RCS messaging? Trends, early success and should you invest?

RCS (Rich Communication Services) is the next evolution of mobile messaging - an upgrade to SMS on a global scale that enables brands to deliver incredibly engaging interactions.

MWC 2019: The Future of Operator Messaging – RCS demos

RCS (Rich Communication Services) continues to make a strong case that it should be one of the channels that business turn to when crafting conversational experiences for their customers.
Posted by Sam Watson

6 lessons from the DLF for driving digital transformation

Last month, the Digital Leadership Forum (DLF) brought together over 200 senior executives to discuss key challenges around digital transformation.
Posted by Alex Klose

3 ways airlines can automate passenger communications to manage disruption

When travelling, there is nothing more frustrating to a passenger than being delayed, and the aviation industry is particularly vulnerable to disruption.
Posted by Jeremy Dexter

A digital approach to network disruption management

More than £7 billion was predicted to have been spent during Black Friday and Cyber Monday this year in the UK.
Posted by Jeremy Dexter

SIM Swap – How banks can identify fraud risk and protect customers

What effective ways can banks identify when a customer’s mobile number has been fraudulently swapped and ported onto a new device.
Posted by Sam Watson