Press Releases / 4th December 2012

British Gas and IMImobile win the Effective mobile marketing for best Mobile CRM/Enterprise messaging campaign

Posted by Alex Klose

IMImobile, a leading global specialist provider of mobile data platform and services to telecom operators and enterprises, today announced it has won the Most Effective CRM/Enterprise Messaging Campaign award at the Effective Mobile Marketing Awards. The prestigious awards celebrate the very best in mobile marketing campaigns and solutions from around the world.

IMImobile won the award for its work with British Gas. The Appointment Reminder Service uses IMImobile’s next generation CRM technology to help British Gas with their call avoidance strategy through personalised SMS and automated voicemail for proactive customer contact. Since implementing the effective solution, British Gas’ overall customer experience and loyalty has improved as well as increased efficiencies resulting in churn reduction and significant operational cost savings.

“We are honoured to be recognised by the industry for our solution, it delivers real business benefits to British Gas and shows how effective the mobile channel can be,” said Jay Patel, Managing Director, IMImobile.

“As consumer behaviour evolves with the latest mobile technologies, it becomes critical for businesses to seamlessly embrace these changes and ensure that mobile communications are used throughout the customer lifecycle. We have a set of tools and platforms that make mobile engagement quick and efficient,” concluded Patel.

Helen Wallace, Head of Customer Experience, British Gas Home Services added, “We are constantly searching for opportunities to improve our customer experience, whilst increasing our operational efficiency. We are delighted that this has been recognised externally and continue to work with IMImobile on new opportunities to use mobile messaging to enhance the service we offer to our customers.”

The Effective Mobile Marketing Awards took place on the 29th of November at the London Film Museum.

 

About IMImobile

IMImobile enables organisations of all sizes and sectors to maximise the potential of mobile technologies to improve customer engagement. We believe that mobile will sit at the heart of customer engagement strategies for years to come.

By removing the barriers and complexities to create and deploy mobile-led customer engagement solutions as part of a multichannel framework, we provide software and services that helps organisations to improve customer experience, simplify business processes and enhance operational efficiency.

Our products and solutions built upon the IMIcloud act as an intelligent layer between existing IT systems and business processes to create,manage and launch services across mobile, digital and social communication channels.

Organisations that trust us to deliver smarter customer engagement include Vodafone, O2, Telefonica, Aircel, Airtel, EE, BSNL, AT&T, MTN, France Telecom, Centrica, Universal Music, Tata, the AA, the BBC and major financial institutions.

IMImobile is headquartered in London with offices in Hyderabad, Atlanta and Dubai and has 700 employees worldwide. IMImobile is quoted on the London Stock Exchange’s AIM market with the TIDM code IMO.

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