imimobile acquires Infracast

imimobile acquires Infracast for £8.2m to enhance digital solutions offering to UK banking and telecom industry


imimobile, a cloud communications software and solutions provider, has announced that it has agreed to acquire Infracast Limited ("Infracast"), a leading provider of multichannel messaging applications and middleware to the UK banking and telecom industry. Infracast is a leading technology partner to Telefonica, and through that partnership, imimobile will now serve four of the top five tier one retail banking groups in the UK.

As enterprises seek to improve customer experience with increased use of digital and mobile messaging channels, the secure and cost effective management and delivery of these services is becoming increasingly important. Infracast’s customer and product portfolio is complementary to existing imimobile products and solutions, providing both businesses with significant cross-sell and up-sell opportunities.

imimobile plans to integrate Infracast’s technology into its banking solution portfolio, which includes secure messaging, compliance and regulatory messaging, fraud and identity management. These can be applied over multiple channels from SMS and IVR to IP and social messaging channels such as Facebook, Twitter and Push Notifications.

The acquisition strengthens imimobile’s position as a market leading provider of mobile and digital customer interaction software and solutions to banks and mobile operators in the UK and internationally.

Jay Patel, Chief Executive Officer of imimobile commented: "The acquisition of Infracast helps us strengthen our capabilities and opportunities in the financial services sector, a sector which is profoundly impacted by the shift of consumer behaviour towards digital and mobile technologies. We expect to rapidly integrate the acquisition over the next six months and take advantage of the close synergies in terms of technology, partnerships, client base and the experienced senior management team.”