imimobile announces it is part of Google's program for Verified Calls

Verified Calls improve answer rates, instill consumer trust, and reduce scams and fraud

London

Global cloud communications software and solutions provider IMImobile PLC, today announced that it is part of Google’s program for Verified Calls. Verified Calls enables brands to increase consumer trust and improve call answer rates by helping people understand the identity of a business calling them.

Consumers still rely on phone calls to communicate with businesses, especially for complex customer service enquiries. Businesses therefore spend $1.3 trillion on 265 billion customer service calls each year yet 87% of users will not answer the phone unless they recognize the callers’ number as fraudulent calls continue to be a significant issue.

Verified Calls solves this problem by displaying the verified identity and branding of the business as and when the call arrives on a consumer’s device. Furthermore, the purpose of the call is also displayed providing additional context to consumers. Verified calls increase consumer trust and reduce customer service costs by reducing the number of unanswered calls.

Sudarshan Dharmapuri, EVP Products at IMImobile, commented, “We’re excited to now support Verified Calls and be part of Google’s program. Verified calls reduce friction and establish trust in business-to-consumer interactions, a theme that is central to our value proposition. We are delighted, to learn and build with the technology, influence the roadmap, and offer this additional capability to our customers.”

Verified Calls is a feature on Google’s Phone app, which comes pre-loaded on many Android phones and will be available for download starting later this week. Verified Calls is initially rolling out in the US, Mexico, Brazil, Spain and India, with more countries to come. Brands can get more information on the Verified Calls website or can contact us today to get started.

For further information please contact:

Nicole Buckfield, Content & Communications Manager. nicoleb1@cisco.com
+44 (0)7852 566226

About Webex CPaaS Solutions

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.