imimobile partners with Mavenir for RCS Business Messaging
Rich Communication Services (RCS) has been widely anticipated as the evolution of SMS to deliver richer customer experiences to today’s digitally savvy consumers.
IMImobile PLC, a global communications software provider, is pleased to announce that it has partnered with Mavenir, a US-based leading network software provider, as part of their RCS Business Messaging Ecosystem to accelerate market adoption of this richer, more interactive channel. IMImobile and Mavenir will work together with mutual global operator customers, integrated RCS enablement technologies and a shared vision to increase adoption of this new channel globally.
RCS is the evolution of mobile messaging; an upgrade to SMS on a global scale that enables businesses to deliver incredibly engaging interactions. RCS removes the need for consumers to download multiple apps; instead users can directly communicate with businesses from within the messaging app itself, allowing them to engage with virtual assistants to book flights, buy clothes, confirm restaurant reservations and more. The GSMA revealed that RCS has currently been launched by 81 operators worldwide and forecasts an additional 27 operator launches by Q1 2020.
BG Kumar, President Communication Services Group at Mavenir said: “At Mavenir, we embrace disruptive innovative technologies that drive service agility, flexibility and velocity. By working closely with IMImobile we can innovate to meet the growing demand from customers who prefer to communicate with businesses over more interactive channels such as RCS.”
IMImobile’s Enterprise CPaaS (Communications Platform as a Service), Webex Connect, enables businesses to intelligently create, manage and automate end-to-end customer communications across multiple channels. Earlier this year, IMImobile announced the release of its unified RCS messaging API. Through the API and alongside Webex Connect's low-code tools and visual workflow builder, enterprises can design, build and launch RCS messaging journeys at speed and scale. Mavenir will be leveraging these communications orchestration capabilities as well as IMImobile’s AI software to automate customer journeys.
Jay Patel, Chief Executive of IMImobile, commented: “We are delighted to work together with Mavenir to accelerate market adoption of RCS for leading enterprises worldwide. Our recent acquisition of 3Cinteractive has established the Group as a leading global provider of RCS solutions.’