imimobile to acquire US-based mobile engagement and RCS Business Messaging leader 3Cinteractive

Proposed acquisition will see imimobile increase its North American footprint and become global market leader for RCS Business Messaging

London

Global communications software provider IMImobile PLC, today announced that it has conditionally agreed to acquire 3Cinteractive Corp. (3C) a private US, cloud-based mobile customer engagement platform company. This will see IMImobile acquiring complementary product capabilities and a new blue-chip customer base in North America.

“We are delighted to announce the acquisition of 3Cinteractive and look forward to bringing our technology platform and automation capabilities to more clients in North America and enhancing our RCS deployment capabilities globally,” commented Jay Patel, Group Chief Executive of IMImobile.

3Cinteractive provides a number of mobile engagement capabilities to enterprises, including mobile messaging, mobile coupons, mobile wallet, mobile web, and more. 3Cinteractive is a pioneer in the Rich Communications Services (RCS) Business Messaging market in North America, and the acquisition will see IMImobile establish a leadership position in deploying RCS Business Messaging solutions for large consumer-facing brands and enterprises globally.

According to industry analysts Mobilesquared, over 3.5 billion people will use RCS by 2023 and business spend will grow to more than $11.4 billion. For the past three years, 3Cinteractive has been working in close partnership with the GSMA and global mobile carriers to make RCS the preferred messaging channel for brands and enterprises. 3Cinteractive has deployed RCS with customers including Walgreens, Best Buy and Express.

IMImobile’s enterprise CPaaS (Communications Platform as a Service) cloud communications platform, Webex Connect, enables businesses to intelligently create, manage and automate end-to-end digital customer communications across multiple channels. Earlier this year, IMImobile announced the release of its unified RCS messaging API. Through the API and alongside Webex Connect's low-code tools and visual workflow builder, enterprises can design, build and launch RCS messaging journeys at speed and scale.

“3Cinteractive adds impressive experience in dealing directly with the most sophisticated consumer-oriented brands, while working closely with the mobile operators in the US on RCS and more. Together we will be ideally positioned to serve the needs of the entire enterprise communications ecosystem with RCS and the IMImobile enterprise CPaaS offering,” commented Bruce Bales, North American Chief Executive of IMImobile.

John Duffy, Founder and Chief Executive Officer at 3Cinteractive, commented, “We believe RCS is the next evolution of mobile messaging, enabling enterprises to deliver rich customer experiences to today’s digitally engaged consumers. IMImobile and 3Cinteractive share the same vision and core values, so we are excited to be joining the IMImobile Group to move faster and on a global scale to address this rapidly growing and exciting market.”

For further information please contact:

Nicole Buckfield, Content & Communications Manager. nicoleb1@cisco.com
+44 (0)7852 566226

About Webex CPaaS Solutions.

Webex CPaaS Solutions (previously known as imimobile) provides cloud communications software and services that manage business-critical customer interactions at scale. 

Our enterprise-grade, cloud communications platform (CPaaS), Webex Connect delivers end-to-end customer journeys by orchestrating, automating, and monitoring interactions and integrating with existing, disparate back-end systems. This provides a choice of tools and capabilities for IT teams, developers and line of business teams to build seamless customer experiences

We also provide a set of SaaS applications designed specifically for business users who are looking for pre-packaged applications for use within their organization; these include Webex Campaign, Webex Engage, Webex Notify and Webex Assist.

To put it simply, we help businesses to lower costs, reduce complexity and accelerate IT roadmaps. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.