Smart Communications adds two-way messaging and orchestration capabilities using Webex Connect

Strategic partnership to improve coordination across all channels for seamless customer engagement


London and New York, Feb. 2, 2021 – Smart Communications™, the only provider of a customer conversations management platform and global cloud communications software and solutions provider, IMImobile PLC, today announced they have signed a strategic partnership that will bring two-way message orchestration capabilities to Smart Communications customers.

As a result of this new partnership, Smart Communications customers will be able to more effectively coordinate communications across multiple channels, including SMS, WhatsApp, and push notifications. Additionally, they will be assured that these communications and related customer data are kept safe and secure via imimobile’s enterprise grade monitoring and security.

imimobile’s platform, Webex Connect extends Smart Communications’ existing capabilities by providing the ability to orchestrate two-way consumer communications across multiple digital channels. Smart Communications’ enterprise clients will be able to engage with their customers in real time, to facilitate new customer onboarding, manage appointments, claims correspondence, and interactive self-service all over their preferred messaging channel. Webex Connect automates and orchestrates customer interactions centrally while saving time and reducing costs for enterprises.

“Two-way messaging channels, such as SMS, WhatsApp, and push notifications are critical ways for businesses to interact with their customers, and will become even more so moving forward”, said James Brown, CEO of Smart Communications. “We are delighted to work with imimobile and are confident that by combining our two leading cloud-based technologies we will seamlessly empower the businesses we serve to engage in meaningful conversations with their customers across multiple channels.”

“Businesses today need to constantly stay connected with their customers over the channels they prefer in order to succeed, said Jay Patel, CEO of imimobile. “We’re excited to be partnering with Smart Communications to orchestrate interactive customer experiences across multiple channels and business processes. We believe that Webex Connect will enhance Smart Communications’ existing capabilities and help them deliver superior customer interactions at scale.”

About Smart Communications

Smart Communications™ is the only provider of a customer conversations management platform. More than 500 global brands rely on Smart Communications to deliver smarter conversations across the entire lifecycle—empowering them to succeed in today’s digital-focused, customer-driven world while also simplifying processes and operating more efficiently. This is what it means to scale the conversation. Smart Communications is headquartered in the UK and serves its customers from offices located across North America, Europe, and Asia Pacific. The Smart Communications platform includes the enterprise-scale customer communications management power of SmartCOMM™, forms transformation capabilities made possible by SmartIQTM and the trade documentation expertise of SmartDX™. To learn more, visit

For further information please contact:

Nicole Buckfield, Content & Communications Manager.
+44 (0)7852 566226

About imimobile

imimobile, part of Webex, provides cloud communications software and services that manage business-critical customer interactions at scale.   We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.   Our API and low-code Communications Platform-as-a-Service (CPaaS) offering, Webex Connect, enables large enterprises to automate, orchestrate and monitor their customer interactions all on one platform. This helps businesses to lower costs, reduce complexity and accelerate IT roadmaps. Our innovative platform and applications are being used at scale today by blue-chip global enterprises and leading public-sector organizations to deliver smarter customer interactions, such as AA, Best Buy, BT, Capitec Bank, Centrica, EE, IHG, Mercedes, Orange, O2, Vodafone and Walgreens.   The business was acquired by Cisco Systems in February 2021 and has global offices across the UK, USA, Canada, India, and South Africa.