Support revenue growth through content marketing
Content marketing is an essential part of the offering, informing your customers of content availability across all services. It is also key to improving the content discovery experience. In addition, you can increase or maximise revenue generation of popular content categories by up to 20%.
IMIdigital has inbuilt content marketing capabilities that allow you or your content partners to create, configure, manage and deploy content promotions within hours. Whether you want to update your customers via weekly email campaigns, SMS news alerts or if you want to promote exclusive one-time offers or “buy one get one free” promotions, IMIdigital’s campaign management suite will make it easy to run targeted marketing campaigns.
IMImobile also has a dedicated team of content experts that are here to help you develop the right content marketing strategies. With more than 10 years’ experience and tens of billions of content items sold to customers worldwide, you can rest assured that we will help you maximise the revenue opportunity.