Press Releases / 8th May 2013

IMImobile and British Gas shortlisted for the marketing on mobile awards

Posted by Alex Klose

London, UK May 8th, 2013 – IMImobile, a leading global specialist provider of mobile engagement solutions to telecom operators, enterprises and media companies, today announced that it has been shortlisted for the inaugural Marketing on Mobile Awards (MOMA). Organised by The Drum, the awards identify the best work being done in mobile across the UK and will award those who are delivering effective strategies and campaigns.

The British Gas Appointment Reminder Service is shortlisted under the Professional Services Mobile Strategy/Campaign category. The service uses IMImobile’s suite of mobile CRM technologies to help British Gas reduce the number of missed appointments whilst increasing customer service.

Commenting on the news, Alex Klose, Head of Marketing, IMImobile said: “We are delighted the judges shortlisted the British Gas Appointment Reminder Service alongside leading brands and agencies. Our work demonstrates that mobile marketing paired with a blend of innovation and technical creativity can deliver tangible business results that impact the bottom line.”

This is the second time IMImobile’s work for British Gas has been recognised as industry leading, with being awarded the Most Effective Mobile CRM/Enterprise Messaging Campaign at the Effective Mobile Marketing Awards in November 2012.

The winners of the MOMAs will be revealed on Thursday, 13th June in the Emirates Stadium in London.

About IMImobile

IMImobile enables organisations of all sizes and sectors to maximise the potential of mobile technologies to improve customer engagement. We believe that mobile will sit at the heart of customer engagement strategies for years to come.

By removing the barriers and complexities to create and deploy mobile-led customer engagement solutions as part of a multichannel framework, we provide software and services that helps organisations to improve customer experience, simplify business processes and enhance operational efficiency.

Our products and solutions built upon the IMIcloud act as an intelligent layer between existing IT systems and business processes to create,manage and launch services across mobile, digital and social communication channels.

Organisations that trust us to deliver smarter customer engagement include Vodafone, O2, Telefonica, Aircel, Airtel, EE, BSNL, AT&T, MTN, France Telecom, Centrica, Universal Music, Tata, the AA, the BBC and major financial institutions.

IMImobile is headquartered in London with offices in Hyderabad, Atlanta and Dubai and has 700 employees worldwide. IMImobile is quoted on the London Stock Exchange’s AIM market with the TIDM code IMO.

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