Press Releases / 23rd May 2013

IMImobile and content connect Africa sign pan-african strategic content partnership agreement

Posted by Alex Klose

Johannesburg, South Africa, 23rd May 2013 – IMImobile, a leading global specialist provider of mobile data platform and services to telecom operators, enterprises and media companies, today announced a strategic partnership with Content Connect Africa (CCA) to provide premium local independent music and video content across Africa.

CCA has a substantial catalogue of African music content in Uganda, Nigeria, Cameroon, Ghana, South Africa, Ivory Coast and Kenya. It also holds the rights to exclusive video content featuring a host of popular African artists, including DJ Cleo and Will of Steel (South Africa), Flavour (Nigeria) and Cabo Snoop (Angola).

The partnership with CCA will allow IMImobile to offer a wide selection of exclusive content such as full tracks, ringback tones, real tones, animation, images and videos to its mobile operator clients. The content will be integrated into IMImobile’s award-winning DaVinci Evolved Service Platform (ESP) to guarantee multichannel delivery and superior customer experience across Africa.

Antos Stella, Managing Director of CCA commented: “Connect Africa has always been very passionate about music from Africa. Our longstanding partnerships with the major networks in South Africa and Africa (MTN Group) continue to go from strength to strength and now the partnership with IMImobile is another important step in our strategy to provide local labels a platform to make their music accessible to a wider audience”.

“Africa is now the second fastest growing mobile phone market in the world and with it we see a growing demand for music services. We recognise the importance of local independent music and video content, and are delighted to have signed the strategic partnership agreement with CCA,”said Jay Patel, CEO of IMImobile.

“Our track record in delivering and managing large scale content storefront solutions to Mobile Group Operators combined with relevant and engaging music content creates a unique proposition to help mobile operators stimulate revenue growth through music content services,” he added.

 

About IMImobile

IMImobile enables organisations of all sizes and sectors to maximise the potential of mobile technologies to improve customer engagement. We believe that mobile will sit at the heart of customer engagement strategies for years to come.

By removing the barriers and complexities to create and deploy mobile-led customer engagement solutions as part of a multichannel framework, we provide software and services that helps organisations to improve customer experience, simplify business processes and enhance operational efficiency.

Our products and solutions built upon the IMIcloud act as an intelligent layer between existing IT systems and business processes to create,manage and launch services across mobile, digital and social communication channels.

Organisations that trust us to deliver smarter customer engagement include Vodafone, O2, Telefonica, Aircel, Airtel, EE, BSNL, AT&T, MTN, France Telecom, Centrica, Universal Music, Tata, the AA, the BBC and major financial institutions.

IMImobile is headquartered in London with offices in Hyderabad, Atlanta and Dubai and has 700 employees worldwide. IMImobile is quoted on the London Stock Exchange’s AIM market with the TIDM code IMO.

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