Press Releases / 12th April 2012

IMImobile and Zeebox partner to drive deeper social media audience engagement for live TV shows

Posted by Alex Klose

IMImobile, a leading global provider of technology infrastructure for mobile data, interactive broadcast, voice and video services to mobile operators, enterprises and media companies today announced the integration of its Multi-Media Console (MMC) within the zeebox “SHOWTIME” platform.

IMImobile’s platform provides broadcasters with a seamless way to aggregate audience content across a range of digital streams, including Twitter, Facebook, SMS, MMS, email and apps. This allows the broadcaster to edit, curate, and then publish user-generated coverage through the ground-breaking zeebox second-screen experience to drive viewer engagement.

The initial co-operation was to help to successfully drive audience engagement during Sky 1 HD’s flagship entertainment show ‘Got to Dance’, where, the IMImobile platform was used to aggregate, moderate and republish all audience interactivity onto a “Social Wall” in the live studio. IMImobile worked closely with zeebox to design and host all of the creative for the “SHOWTIME” environment within the zeebox application. This included the live broadcast “Social Wall” for each of the acts performing on the weekly shows, as well as additional information on the presenter, judges and act biographies.

Jay Patel, Managing Director of IMImobile, says, “zeebox are leading the way in second-screen audience engagement, and how to utilise social media for TV. We look forward to working with zeebox and broadcasters globally to drive audience engagement, and to create new, innovative formats that put content at the heart of a show.”

Anthony Rose, zeebox co-founder and CTO, added, “All broadcasters and programme makers want to engage with their audience via social media to create more real-time engagement. The zeebox application changes the way users experience TV, connect and share content with friends. We are delighted to be working with IMImobile to integrate its technology platform, which will allow us and our partners to manage and republish audience content into the zeebox application.”

About IMImobile

IMImobile enables organisations of all sizes and sectors to maximise the potential of mobile technologies to improve customer engagement. We believe that mobile will sit at the heart of customer engagement strategies for years to come.

By removing the barriers and complexities to create and deploy mobile-led customer engagement solutions as part of a multichannel framework, we provide software and services that helps organisations to improve customer experience, simplify business processes and enhance operational efficiency.

Our products and solutions built upon the IMIcloud act as an intelligent layer between existing IT systems and business processes to create,manage and launch services across mobile, digital and social communication channels.

Organisations that trust us to deliver smarter customer engagement include Vodafone, O2, Telefonica, Aircel, Airtel, EE, BSNL, AT&T, MTN, France Telecom, Centrica, Universal Music, Tata, the AA, the BBC and major financial institutions.

IMImobile is headquartered in London with offices in Hyderabad, Atlanta and Dubai and has 700 employees worldwide. IMImobile is quoted on the London Stock Exchange’s AIM market with the TIDM code IMO.

 

Back to news Share