Press Releases / 24th April 2014

IMImobile build Windows “Up at the O2” app in partnership with O2

Posted by Alex Klose

London, United Kingdom, 24th April, 2014 – IMImobile a leading global provider of end-to-end mobile engagement software and solutions to telecom operators, enterprises and media companies, today announced their involvement in O2’s newly launched Windows app “Up at The O2”.

O2 chose long-time partner IMImobile to develop and build the Windows app, which is used to enrich the “Up at The O2” experience. “Up at The O2” gives visitors the chance to climb a 52 meter high walkway to gain a spectacular 360˚ view of the capital and its many landmarks, including the Olympic Park, Thames Barrier, The Shard, Historic Royal Greenwich and Canary Wharf, before descending back to base.

The Windows app offers value to both climbers and those just wanting to gain more information about “Up at The O2” such as who is eligible to participate in the climb, how to book tickets, opening times, advice on preparation and landmarks to look out for when standing at the top of The O2. In addition, IMImobile developed an augmented reality feature for the app, which provides an interactive layer to the app experience.

The augmented reality feature enables customers to use their Windows mobile camera to gain information about iconic landmarks while standing at the very top of The O2 walkway. Users simply download and access the app, hold up the device, point the camera at various landmarks and the app provides an augmented reality view with information about the landmarks appearing on the screen.

Tristan Jewitt, Account Director at IMImobile said “We are excited to have launched the ‘Up at The O2’ app in partnership with O2. We believe this is a fantastic example that demonstrates how mobile can successfully bridge the gap between the physical and digital world to enhance the live experience.”

The app is available to download at the Windows Phone Apps + Games Store UK.

About IMImobile

IMImobile enables organisations of all sizes and sectors to maximise the potential of mobile technologies to improve customer engagement. We believe that mobile will sit at the heart of customer engagement strategies for years to come.

By removing the barriers and complexities to create and deploy mobile-led customer engagement solutions as part of a multichannel framework, we provide software and services that helps organisations to improve customer experience, simplify business processes and enhance operational efficiency.

Our products and solutions built upon the IMIcloud act as an intelligent layer between existing IT systems and business processes to create,manage and launch services across mobile, digital and social communication channels.

Organisations that trust us to deliver smarter customer engagement include Vodafone, O2, Telefonica, Aircel, Airtel, EE, BSNL, AT&T, MTN, France Telecom, Centrica, Universal Music, Tata, the AA, the BBC and major financial institutions.

IMImobile is headquartered in London with offices in Hyderabad, Atlanta and Dubai and has 700 employees worldwide. IMImobile is quoted on the London Stock Exchange’s AIM market with the TIDM code IMO.

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