London, United Kingdom, 17 June, 2013 – IMImobile a leading global mobile data infrastructure and solutions provider to telecom operators, enterprises and media companies, today announced it has won the “Professional Services Mobile Strategy/Campaign” award at the 2013 Marketing on Mobile Awards (MOMA).
IMImobile was presented the award for the British Gas Appointment Reminder Service. The service utilises IMImobile’s next generation CRM technology and expertise to help British Gas with their call avoidance strategy through automated voicemail and personalised text messaging for more effective customer engagement. Since implementing the solution, British Gas’s overall customer experience and loyalty has improved as well as increased efficiencies resulting in churn reduction and significant operational cost savings.
Alex Klose, Head of Marketing, IMImobile, “The British Gas Appointment Reminder Service delivers real benefits and demonstrates the effectiveness of the mobile channel. We are excited to be recognised by leading industry experts as it underlines our CRM expertise, delivering exceptional mobile solutions.”
Helen Wallace, Head of Customer Experience, British Gas Home Services added, “We are constantly searching for opportunities to improve our customer experience, whilst increasing our operational efficiency. We are delighted that this has been recognised externally and continue to work with IMImobile on new opportunities to use mobile messaging to enhance the service we offer to our customers.”
The Marketing on Mobile Awards took place on the 13th of June at the Emirates Stadium in London.
IMImobile enables organisations of all sizes and sectors to maximise the potential of mobile technologies to improve customer engagement. We believe that mobile will sit at the heart of customer engagement strategies for years to come.
By removing the barriers and complexities to create and deploy mobile-led customer engagement solutions as part of a multichannel framework, we provide software and services that helps organisations to improve customer experience, simplify business processes and enhance operational efficiency.
Our products and solutions built upon the IMIcloud act as an intelligent layer between existing IT systems and business processes to create,manage and launch services across mobile, digital and social communication channels.
Organisations that trust us to deliver smarter customer engagement include Vodafone, O2, Telefonica, Aircel, Airtel, EE, BSNL, AT&T, MTN, France Telecom, Centrica, Universal Music, Tata, the AA, the BBC and major financial institutions.
IMImobile is headquartered in London with offices in Hyderabad, Atlanta and Dubai and has 700 employees worldwide. IMImobile is quoted on the London Stock Exchange’s AIM market with the TIDM code IMO.