IMImobile has been featured as a vendor in three categories in Gartner’s latest CRM Vendor Guide – Mobile Marketing, Mobile Support: Chat, Messaging, Video Presence and KM/Content, and Consumer Messaging App Support.
Brands use Gartner’s vendor guides to better understand the rapidly evolving digital ecosystem, major trends affecting aspects of it, and the key technology suppliers in specific spaces.
Gartner has also released a new report citing IMImobile, “Alternative Channels for Engaging Customers of the Future”, which explores new ways in which organisations are interacting with customers and how this may change in the future.
The report predicts that “by 2019, requests for customer support through consumer mobile messaging apps will exceed requests for customer support through traditional social media. Application leaders should, therefore, look into third-party applications for managing customer engagement over multiple messaging channels, such as Quiq, IMImobile, Salesforce, LiveMessage and Zendesk Message”.
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