Press Releases / 4th May 2011

IMImobile joins Mobile Marketing Association

Posted by Alex Klose

IMImobile, the leading provider of mobile services to mobile operators, enterprises and media companies today announced that it has joined the Mobile Marketing Association (MMA) as a global member. Using its experience in building and deploying mobile marketing and advertising platforms for operators and advertisers around the world, IMImobile will contribute and share its knowledge with the MMA’s global membership.

“It’s a great pleasure to welcome IMImobile to the Mobile Marketing Association,” said Paul Berney, MMA CMO and Managing Director for EMEA. “It is vital to improve the mobile customer experience in order to help brands and agencies to deliver their message in the right and appropriate way. Mobile service providers such as IMImobile have a longstanding experience in making sure brands understand the mobile medium, and that agencies have access to tools which help to deliver and execute their campaigns. We are looking forward to IMImobile taking an active role and making a valuable contribution to the association.”

IMImobile’s DaVinci Evolved Service Platform (ESP) provides advertisers, enterprises, developers and mobile operators with the ability to create and deploy mobile marketing campaigns utilising various assets of the core DaVinci platform, such as SMS, MMS, Voice, Video and Mobile Internet. Deployed with many operators worldwide, DaVinci ESP is proven to engage with millions of mobile subscribers and to help create an enhanced customer experience.

With more than 750 member companies, the MMA has a global outreach and significance to all players in the mobile marketing value chain. In particular, the MMA is increasingly active in emerging markets such as Africa, where IMImobile is established with operators such as MTN. IMImobile will use its specific experience in this region to further educate other operators, developers and advertisers on the potential that mobile marketing offers.

“We have been an active member of the MMA in the UK and we are delighted to extend our commitment to become a global member,” says Alex Klose, Head of Marketing EMEA. “IMImobile and the MMA share the vision to not only recognize but also establish mobile as an indispensible part of the marketing mix. We believe our experience in creating a unique and strong mobile customer experience will prove invaluable to the MMA’s global membership. We look forward to allowing brands and agencies to make use of our technology and services, which already help operators and blue-chip customers in 59 countries to reach over 780 million subscribers worldwide.”

About IMImobile

IMImobile enables organisations of all sizes and sectors to maximise the potential of mobile technologies to improve customer engagement. We believe that mobile will sit at the heart of customer engagement strategies for years to come.

By removing the barriers and complexities to create and deploy mobile-led customer engagement solutions as part of a multichannel framework, we provide software and services that helps organisations to improve customer experience, simplify business processes and enhance operational efficiency.

Our products and solutions built upon the IMIcloud act as an intelligent layer between existing IT systems and business processes to create,manage and launch services across mobile, digital and social communication channels.

Organisations that trust us to deliver smarter customer engagement include Vodafone, O2, Telefonica, Aircel, Airtel, EE, BSNL, AT&T, MTN, France Telecom, Centrica, Universal Music, Tata, the AA, the BBC and major financial institutions.

IMImobile is headquartered in London with offices in Hyderabad, Atlanta and Dubai and has 700 employees worldwide. IMImobile is quoted on the London Stock Exchange’s AIM market with the TIDM code IMO.

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