Press Releases / 4th October 2011

IMImobile joins the Mobile Marketing Association’s permission based marketing task force

Posted by Alex Klose

IMImobile, a leading provider of core technology infrastructure for mobile operators, enterprises and media companies, today announced that it has joined the Mobile Marketing Association (MMA) task force. The task force is a marketing industry consortium that helps businesses connect efficiently with millions of mobile consumers, while building consumer trust in permission based mobile campaigns.

The MMA’s permission based marketing (PBM) task force helps to identify and create proposed standards on PBM for brands, agencies and mobile network operators. The mobile operators, brands and enterprises using IMImobile’s DaVinci Evolved Service Platform generating over 50 million billing transactions every month and reach over 900 million subscribers worldwide.

The advent of mobile as a marketing channel provides numerous opportunities for marketers and mobile network operators, but also creates numerous challenges. IMImobile has worked with the MMA to produce a white paper “Building Permission Based Mobile Marketing” which determines the best way to deepen engagement with mobile customers while retaining the explicit agreement of the consumer.

“We look forward to working with the MMA and the task force group that will resolve these issues and facilitate the growth of permission based marketing” said Vishwanath Alluri, Founder and CEO of IMImobile. “Permission based mobile marketing recognises the power of delivering anticipated, relevant messages to consumers, but also the importance of developing standards that will help address key issues around consumer control and privacy.”

If you would like a copy of the white paper, please contact:alex.klose@imimobile.com

About IMImobile

IMImobile enables organisations of all sizes and sectors to maximise the potential of mobile technologies to improve customer engagement. We believe that mobile will sit at the heart of customer engagement strategies for years to come.

By removing the barriers and complexities to create and deploy mobile-led customer engagement solutions as part of a multichannel framework, we provide software and services that helps organisations to improve customer experience, simplify business processes and enhance operational efficiency.

Our products and solutions built upon the IMIcloud act as an intelligent layer between existing IT systems and business processes to create,manage and launch services across mobile, digital and social communication channels.

Organisations that trust us to deliver smarter customer engagement include Vodafone, O2, Telefonica, Aircel, Airtel, EE, BSNL, AT&T, MTN, France Telecom, Centrica, Universal Music, Tata, the AA, the BBC and major financial institutions.

IMImobile is headquartered in London with offices in Hyderabad, Atlanta and Dubai and has 700 employees worldwide. IMImobile is quoted on the London Stock Exchange’s AIM market with the TIDM code IMO.

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