Press Releases / 3rd May 2012

IMImobile partners with Tree Worldwide to bring customer insight and engagement services to Asia

Posted by Alex Klose

IMImobile, a global mobile data technology infrastructure and solutions provider to telecom operators, media companies and enterprises, today announced its partnership with tree worldwide, a leading market research and data analysis company. The two companies will offer a suite of customer insight and engagement services, in Asian markets, to mobile operators, brands and enterprises. The partnership builds on successful projects with leading brands, such as Telefonica UK, a mobile operator, and ‘Which?’ India, one of the largest consumer rights organisations.

The customer relationship management (CRM) suite is designed to interrogate ‘big data’, draw insight and implement personalised retention campaigns, enabling partners to gain competitive advantage. IMImobile and tree worldwide will help clients in Asia to better understand consumer behaviour and implement targeted, real-time customer engagement strategies, based on individual situations, actions and preferences.

The CRM suite encompasses a range of services including data analytics, campaign planning, customer engagement strategies, campaign fulfilment (easily integrated into existing CRM systems), multimode campaign delivery (Twitter, Facebook, SMS, MMS, Voice and E-mail), and evaluation and insight.

“As our digital lives continue to evolve and increase in complexity, data management has become the cornerstone of any CRM strategy. New analysis and insight models are revolutionising traditional processes by enabling the interrogation of dynamic, behaviourally oriented data, such as page visits, consumer behaviour, usage pattern, transaction history and location, and so on, that are central to ‘big data’,” says Madhavan Iyer, Senior Vice President Operations, IMImobile. “IMImobile and tree worldwide have successfully pioneered these new models, and we look forward to bringing these cutting edge capabilities to brands in Asia and extend our relationships for them with the cutting edge Customer Lifecycle Management proposition.”

“IMImobile has a strong footprint across Asia, with unrivalled mobile operator relationships. We are delighted to enter a formal relationship with the company after our early projects with Telefonica UK and ‘Which?’ India,” said Matthew Bayfield, Managing Partner, tree worldwide. “Our joint service portfolio can help companies identify, explore and take advantage of new business opportunities to reduce churn and increase the share of the customer wallet.”

About tree worldwide
Tree worldwide is a number of companies brought together by a desire to offer clients end-to-end marketing solutions. With a strong foundation in insight-driven data analysis, tree worldwide also offers a breadth of expertise across disciplines, including campaign planning and evaluation, data management, digital strategy and creative execution. Our structure gives us a global presence but more importantly, with a local feel.Tree worldwide has offices in 4 countries with over 60 staff. Working with global blue chip clients to transform the way that they deal with their customer data. Customers include: Paypal, O2, Hitachi, Skoda, Legoland, Emirates, Hiscox, Sony, Singtel.

For more information visit www.treeworldwide.com

About IMImobile

IMImobile enables organisations of all sizes and sectors to maximise the potential of mobile technologies to improve customer engagement. We believe that mobile will sit at the heart of customer engagement strategies for years to come.

By removing the barriers and complexities to create and deploy mobile-led customer engagement solutions as part of a multichannel framework, we provide software and services that helps organisations to improve customer experience, simplify business processes and enhance operational efficiency.

Our products and solutions built upon the IMIcloud act as an intelligent layer between existing IT systems and business processes to create,manage and launch services across mobile, digital and social communication channels.

Organisations that trust us to deliver smarter customer engagement include Vodafone, O2, Telefonica, Aircel, Airtel, EE, BSNL, AT&T, MTN, France Telecom, Centrica, Universal Music, Tata, the AA, the BBC and major financial institutions.

IMImobile is headquartered in London with offices in Hyderabad, Atlanta and Dubai and has 700 employees worldwide. IMImobile is quoted on the London Stock Exchange’s AIM market with the TIDM code IMO.

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