Press Releases / 18th June 2013

IMImobile powers National Rail Enquiries iPad App putting users on the fast track

Posted by Alex Klose

London, England, 18 June, 2013 – IMImobile a leading global mobile data infrastructure and solutions provider to telecom operators, enterprises and media companies, launched in partnership with National Rail Enquiries (NRE) their very first purpose built iPad application.

The IMImobile powered NRE iPad application delivers a streamlined customer experience with a smartly divided customisable home screen and intuitively designed user interface. The app is built to satisfy all the needs of a user on the move, from real-time travel updates, journey planning, to the ability to save favourite journeys and purchase tickets for all UK train operators from the comfort of your home or a million other locations. .

The application delivers the same capabilities as NRE’s successful iPhone counterpart. However, the iPad app moves beyond this, providing real-time Twitter updates and alert notifications for any delayed or cancelled trains from all UK train operators. These real-time features ensure the user is always kept updated and all the information necessary is presented on an easy to navigate, intuitive interface.

Alex Klose, Head of Marketing, IMImobile commented: “We have seen a strong growth in Apple’s iPad sales, providing device specific ways to access information is increasingly essential for any brand. In developing a dedicated iPad app for NRE, we incorporated a unique set of features in order to meet NRE’s mission of serving customers’ needs.”

“We are delighted with the appearance and functionality of the app and look forward to providing an additional resource for our users, making their journey less stressful and more enjoyable.” said Chris Scoggins, Chief Executive of NRE.

For more information about National Rail Enquiries visit www.nationalrail.co.uk.

About IMImobile

IMImobile enables organisations of all sizes and sectors to maximise the potential of mobile technologies to improve customer engagement. We believe that mobile will sit at the heart of customer engagement strategies for years to come.

By removing the barriers and complexities to create and deploy mobile-led customer engagement solutions as part of a multichannel framework, we provide software and services that helps organisations to improve customer experience, simplify business processes and enhance operational efficiency.

Our products and solutions built upon the IMIcloud act as an intelligent layer between existing IT systems and business processes to create,manage and launch services across mobile, digital and social communication channels.

Organisations that trust us to deliver smarter customer engagement include Vodafone, O2, Telefonica, Aircel, Airtel, EE, BSNL, AT&T, MTN, France Telecom, Centrica, Universal Music, Tata, the AA, the BBC and major financial institutions.

IMImobile is headquartered in London with offices in Hyderabad, Atlanta and Dubai and has 700 employees worldwide. IMImobile is quoted on the London Stock Exchange’s AIM market with the TIDM code IMO.

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