Press Releases / 18th March 2013

IMImobile powers ‘The Kleek’ – Universal music group’s pioneering music service for Africa

Posted by Alex Klose

London, UK March 18th, 2013 – IMImobile, a leading global specialist provider of mobile services to telecom operators, enterprises and media companies, today announced it powers the Kleek, a new pioneering pan-African mobile music streaming service from Universal Music Group.

The Kleek is a mobile music service specifically designed and built for Africa and offers music lovers a catalogue of artists, tracks, genre and celebrity playlists, exclusive album previews, artist diaries, charts and other content. Universal Music Group has partnered with Samsung Electronics Africa, who will be the exclusive smartphone partner for the Kleek for the first two years.

IMImobile developed the Kleek app, which has been optimised for Samsung smartphones. Powered by the DaVinci Evolved Service Platform, the application delivers a tailored music experience and includes both local and international music content that will allow artists to reach a wider pan-African audience.

“With the Kleek, we are not just delivering the best local and international music, we are providing all of Africa with a unique and bespoke experience,” explained Randall Abrahams, Managing Director, Universal Music South Africa and Sub-Saharan Africa. “The service will also help us focus on developing future stars from across the continent,”Abrahams added.

“We are pleased that Universal Music Group chose IMImobile to develop the Kleek proposition. Our robust and scalable technology, as well as proven experience in delivering solutions in Africa, provide a platform from which we believe we can deliver the best experience to music fans in Africa,” said Jay Patel, Chief Executive Officer, IMImobile.

The Kleek was officially launched on Wednesday, 13th March at the Samsung Africa Forum in Cape Town, accompanied by a live performance from acclaimed singer-songwriter Zahara.

About IMImobile

IMImobile enables organisations of all sizes and sectors to maximise the potential of mobile technologies to improve customer engagement. We believe that mobile will sit at the heart of customer engagement strategies for years to come.

By removing the barriers and complexities to create and deploy mobile-led customer engagement solutions as part of a multichannel framework, we provide software and services that helps organisations to improve customer experience, simplify business processes and enhance operational efficiency.

Our products and solutions built upon the IMIcloud act as an intelligent layer between existing IT systems and business processes to create,manage and launch services across mobile, digital and social communication channels.

Organisations that trust us to deliver smarter customer engagement include Vodafone, O2, Telefonica, Aircel, Airtel, EE, BSNL, AT&T, MTN, France Telecom, Centrica, Universal Music, Tata, the AA, the BBC and major financial institutions.

IMImobile is headquartered in London with offices in Hyderabad, Atlanta and Dubai and has 700 employees worldwide. IMImobile is quoted on the London Stock Exchange’s AIM market with the TIDM code IMO.

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