Press Releases / 3rd July 2018

Capitalising on the current gap in the market between email and MMS-based customer communications, IMImobile SA launches its new commercial messaging service, MiniMailers

Posted by Alex Klose

Johannesburg, 2 July 2018 – IMImobile SA is pleased to announce the launch of its new commercial messaging service, MiniMailers, a rich media messaging solution that is delivered directly to a consumer’s messaging inbox.

MiniMailershas been successfully trialed with some of South Africa’s largest banks who were impressed with MiniMailer’s functionality, particularly for sending digital bank statements. Similar to Email, MiniMailers messages allow for the use of imagery, rich media and can be personalised for individual customers. The advantage of sending large volumes of customer communications for corporate enterprises through MiniMailers are lower distribution costs, significantly higher open rates and delivery attempts, including delivery reports, far more successful than email. The content delivered through MiniMailers is not reduced to the size of the receiving user’s mobile phone or screen. The content is sent to the user’s mobile messaging inbox where consumers can zoom and enlarge content as if it were a standard email message.

The content delivered through MiniMailers is not reduced to the size of the receiving user’s mobile phone or screen. The content is sent to the user’s mobile messaging inbox where consumers can zoom and enlarge content as if it were a standard email message.

MiniMailers capitalises on the current gap in the market between email and MMS-based customer communications. Furthermore, the service is designed for local market conditions where a limited number of consumers are connected to the Internet via laptops and desktops.

Devon Meerholz, Chief Creative Officer at IMImobile SA commented:“Customer communications are now being designed specifically for mobile-first environments and I anticipate that consumers in South African will increasingly start to receive messages from businesses that stand out from regular text-based messages. MiniMailer messages deliver greater levels of customer interaction due to their rich media content, interactive display as well as being highly personalised.”

South Africa is very much a mobile-first market which means the majority of consumers never check their email on personal computers, with over 75% of all website traffic originating from mobile devices. [1] MiniMailers are designed to offer businesses all the functionality of a bulk email but displayed interactively as a message on the consumer’s mobile device, ”Mr Meerholz added.

[1] https://qwertydigital.co.za/wp-content/uploads/2017/08/Digital-Statistics-in-South-Africa-2017-Report.pdf

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About IMImobile

IMImobile is a cloud communications software and solutions provider that enables companies to use mobile and digital technologies to improve customer experience and engagement.

IMImobile’s cloud software platform manage overs 42 billion messages and 44 billion commerce transactions a year across the world. Organisations that trust us to deliver smarter digital customer engagement include Centrica, AA, O2, EE, BT, Foxtons, Pizza Hut, Vodafone, AT&T, MTN, three of the major retail banks in the UK and public sector organisations in India, US and the UK.

IMImobile is headquartered in London with offices in Hyderabad, Atlanta, Dubai and Johannesburg and has over 1,000 employees worldwide. IMImobile is quoted on the London Stock Exchange’s AIM market with the TIDM code IMO.

www.imimobile.com

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