Press Releases / 19th October 2012

IMImobile shortlisted for two Effective mobile marketing awards

Posted by Alex Klose

IMImobile, a leading global specialist provider of mobile engagement solutions to telecom operators and enterprises, today announced that it has been shortlisted for two Effective Mobile Marketing Awards. With more than 200 entries from the world’s biggest brands, the prestigious awards celebrate the very best mobile marketing campaigns and solutions.

The British Gas Appointment Reminder Service is shortlisted for the Most Effective Mobile CRM/Enterprise Messaging Campaign. The service uses IMImobile’s suite of mobile CRM technologies to help British Gas reduce the number of missed appointments whilst increasing customer service.

IMImobile is also shortlisted for the Most Effective Tablet Application for its work on the Sky News Arabia iPad app which provides Arabic-language breaking news videos and articles. The custom built tablet interface displays a unique rotating photo wall carousel, allowing users to select live-streaming news videos in a 3D environment. News stories are automatically uploaded to the app via an open API to ensure users have seamless access on the move to breaking news as it happens.

Commenting on the news, Jay Patel, Managing Director, IMImobile said: “We are proud to be shortlisted alongside leading brands and agencies. Our work with British Gas and Sky News Arabia shows that mobile marketing can be more than just innovative; it delivers tangible business benefits that impact the bottom line.”

The winners of the Effective Mobile Marketing Awards will be announced on Thursday 29th November at the London Film Museum.

 

About IMImobile

IMImobile enables organisations of all sizes and sectors to maximise the potential of mobile technologies to improve customer engagement. We believe that mobile will sit at the heart of customer engagement strategies for years to come.

By removing the barriers and complexities to create and deploy mobile-led customer engagement solutions as part of a multichannel framework, we provide software and services that helps organisations to improve customer experience, simplify business processes and enhance operational efficiency.

Our products and solutions built upon the IMIcloud act as an intelligent layer between existing IT systems and business processes to create,manage and launch services across mobile, digital and social communication channels.

Organisations that trust us to deliver smarter customer engagement include Vodafone, O2, Telefonica, Aircel, Airtel, EE, BSNL, AT&T, MTN, France Telecom, Centrica, Universal Music, Tata, the AA, the BBC and major financial institutions.

IMImobile is headquartered in London with offices in Hyderabad, Atlanta and Dubai and has 700 employees worldwide. IMImobile is quoted on the London Stock Exchange’s AIM market with the TIDM code IMO.

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