Press Releases / 24th May 2012

IMImobile wins ‘Multimedia Content Management Solution of the Year’ at Cloud Africa Awards

Posted by Alex Klose

IMImobile, a global mobile data technology infrastructure and solutions provider to telecom operators, media companies and enterprises, today announced that it has won ‘Multimedia Content Management Solution of the Year’ at the Cloud Africa Awards, hosted in Johannesburg last night. IMImobile’s DaVinci Content Management System (CMS) powers MTN’s mobile content service – ‘MTN Play’ – across 19 countries in Africa and the Middle East.

The Cloud Africa Awards celebrate exceptional services and initiatives in the African cloud services industry. The awards commend deployments that have overcome challenges in the diverse African markets and have demonstrated outstanding innovation, coupled with a differentiated offering.

IMImobile provides ‘MTN Play’ subscribers with full track music, mobile entertainment such as videos and games, infotainment, premium content sourcing as well as subscription services. IMImobile’s platform helps MTN to deliver personalised and localised content with a seamless user experience to more than 130 million of its total 164.5 million subscribers.

“We are honoured to be recognised once again for our innovative work with MTN. Not only have we helped MTN to deliver a market leading mobile content service that has proved incredibly popular with its subscribers, we have also boosted MTN’s ARPU and reduced its CAPEX” said Vishwanath Alluri, CEO, IMImobile. “We continue to work hard with our operator customers to deliver outstanding services that deliver clear business benefits.”

About IMImobile

IMImobile enables organisations of all sizes and sectors to maximise the potential of mobile technologies to improve customer engagement. We believe that mobile will sit at the heart of customer engagement strategies for years to come.

By removing the barriers and complexities to create and deploy mobile-led customer engagement solutions as part of a multichannel framework, we provide software and services that helps organisations to improve customer experience, simplify business processes and enhance operational efficiency.

Our products and solutions built upon the IMIcloud act as an intelligent layer between existing IT systems and business processes to create,manage and launch services across mobile, digital and social communication channels.

Organisations that trust us to deliver smarter customer engagement include Vodafone, O2, Telefonica, Aircel, Airtel, EE, BSNL, AT&T, MTN, France Telecom, Centrica, Universal Music, Tata, the AA, the BBC and major financial institutions.

IMImobile is headquartered in London with offices in Hyderabad, Atlanta and Dubai and has 700 employees worldwide. IMImobile is quoted on the London Stock Exchange’s AIM market with the TIDM code IMO.

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