Messaging+ eGuide

A guide to new conversational messaging channels.

In the era of conversational messaging, customer experience needs to go beyond traditional messaging channels.

But in an increasingly complex messaging ecosystem, where channels are being enriched with rich media capabilities, which channels should be your priority?

Key insights in our latest eGuide include:

• Why the ability to engage and provide ‘app-like’ interactions over messaging channels is one of the most powerful CX differentiators that today’s enterprises must own.

• A breakdown of the channels and technologies that are available to enterprises today for delivering conversational interactions, defining which are a priority and which can wait.

• Details of how to solve the enterprise challenge of managing an increasingly complex customer communications ecosystem, where customer journeys are increasingly data-linked and delivered across multiple channels.