In fact, we’re the only European-headquartered vendor covered in the guide, which also features a favourable summary of our capabilities.
Brands use Gartner’s market guides to better understand the rapidly evolving digital ecosystem, major trends affecting it, and the key service suppliers which can enable companies to reach their full potential in this space. Vendors featured are typically tried-and-tested ones so that companies can ensure they are investing wisely.
The new market guide explains the following:
• How marketing leaders focused on mobile marketing generally fall into two types: mobile-centric and mobile extenders. Each requires multiple audience management and engagement alternatives that combine analytics and messaging options.
• Marketers need platforms that can easily integrate with customer systems of record, facilitate coordination among business units and can help them deliver measurable business value from mobile.
•Vendors range from marketing cloud giants to specialists in mobile marketing analytics and mobile messaging, couponing and push notifications.
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