IMImobile named in Gartner’s MQ for Mobile Marketing Platforms

2018 Gartner Magic Quadrant for Mobile Marketing Platforms released to provide insight on changing consumer marketing interaction landscape

Written by Alex KloseJuly 18th 2018

Mobile interactions now play a dominant role across customer journeys, with mobile marketing platforms enabling marketing leaders to optimise engagements at any touchpoint.

For the first time, Gartner has released a report evaluating 15 vendors in a Magic Quadrant for Mobile Marketing Platforms.

IMImobile has been recognised as a specialist vendor that provides mobile-first capabilities in the enterprise marketing technology stack for midsize or larger enterprises seeking to deploy a mobile-centric marketing strategy.

IMImobile was highlighted for its specialism in integrating into complex IT environments focusing on customer loyalty and upsell based journey’s as part of customer value management strategies.

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DISCLAIMER:Gartner Magic Quadrant Mobile Marketing Platforms, 2018, Mike McGuire, Charles S. Golvin, and Bryan Yeager, July 12, 2018

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

The Magic Quadrant for Mobile Marketing Platforms is available from Gartner's website here:

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