IMImobile joins WAC

IMImobile joins Wholesale Application Community

May 10th 2011

IMImobile, a leading provider of core technology infrastructure for mobile data, voice and video services to mobile operators, today announced that it has joined the Wholesale Applications Community (WAC) as an associate member. Under the terms of membership, IMImobile will provide input to WAC working groups and the WAC advisory council.

With the industry leading DaVinci Evolved Service Platform (ESP), IMImobile will help WAC members and operator clients shape application development and seeding. The DaVinci Evolved Service Platform builds the foundation in the development of a WAC-compliant application development and deployment platform environment and is being used by multiple customers in multiple territories.

With applications now at the heart of the mobile experience, WAC represents a unification of the global mobile community to create an open, standards-based application market. IMImobile shares the vision of an "open mobile marketplace" where mobile operators globally can leverage their core subscriber and content assets to improve the user experience and open new revenue streams.

"In recent times we have witnessed a sizeable shift in consumer behaviour towards an insatiable demand for mobile applications and services. Our partners and customers are responding to this shift by developing new consumer engagement strategies," said Vishwanath Alluri, Founder and Chairman of IMImobile."Core to these strategies is a focus on application delivery and monetisation. We very much believe that our expertise will be beneficial to WAC and the interests of its operator, media and enterprise members, in creating an open mobile marketplace."

Very early in the application revolution, IMImobile recognised the challenges posed by device platform and network technology fragmentation. Fragmentation puts constraints on developers, restricts scaling and hampers innovation. IMImobile's DaVinci Evolved Service Platform was built to solve exactly such fragmentation issues by providing a cross-platform application development environment, and a standards-based approach to leveraging network assets. Carrier deployments of DaVinci ESP have already enabled 3rd party developers, service providers and content owners to create and launch revenue generating services that utilise core operator assets. By joining WAC, IMImobile expects to fully realise the shared vision of both organisations.

"The momentum and significance of WAC continues to grow. IMImobile is joining a growing list of important industry players from across the mobile ecosystem, taking membership levels to 73 companies," said Peters Suh, CEO, WAC. "IMImobile has gained fantastic experience with its work in application development and deployment for operators, and has both the skills and knowledge that will bring value to WAC."

About IMImobile

IMImobile enables organisations of all sizes and sectors to maximise the potential of mobile technologies to improve customer engagement. We believe that mobile will sit at the heart of customer engagement strategies for years to come.

By removing the barriers and complexities to create and deploy mobile-led customer engagement solutions as part of a multichannel framework, we provide software and services that helps organisations to improve customer experience, simplify business processes and enhance operational efficiency.

Our products and solutions built upon the IMIcloud act as an intelligent layer between existing IT systems and business processes to create,manage and launch services across mobile, digital and social communication channels.

Organisations that trust us to deliver smarter customer engagement include Vodafone, O2, Telefonica, Aircel, Airtel, EE, BSNL, AT&T, MTN, France Telecom, Centrica, Universal Music, Tata, the AA, the BBC and major financial institutions.

IMImobile is headquartered in London with offices in Hyderabad, Atlanta and Dubai and has 700 employees worldwide. IMImobile is quoted on the London Stock Exchange’s AIM market with the TIDM code IMO.


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