IMImobile Launches Innovative Messaging Service with CBC News

CBC enables voters to ask election questions through text messaging.

October 8th 2019

London, 8th October 2019 — Global communications software provider IMImobile today announced its collaboration with the Canadian Broadcast Company (CBC) to launch ASK CBC News; an innovative text-messaging service that invites voters to send election-based questions to CBC News. The text-based service is part of the CBC Canada Votes 2019 federal election coverage which was launched to create a personalised, interactive and transparent election experience offered to voters.

The project runs through October 20, allowing Canadians to launch an election conversation by texting ELECTION to 22222*, for a range of content including how to cast a ballot, how to spot fake news, and even party platform questions. It was built using IMImobile's cloud-communications software platform, which enables brands and enterprises to seamlessly facilitate two-way interactions with consumers through mobile messaging.

"It's critical in today's mobile-first environment that organizations recognize the need to leverage consumer-preferred communication channels in order to engage and connect with their audiences," says Bruce Bales, CEO of IMImobile North America. "We're proud to work with CBC News on this important initiative to drive digital transformation in the news industry."


*Short code only available in Canada. Message and data rates may apply. For more information, contact us at


About IMImobile PLC

IMImobile is a communications software provider whose solutions enable enterprises to automate digital customer communications and interactions to improve customer experience and reduce operating costs.

IMImobile's enterprise cloud communications software platform orchestrates customer interactions, connecting existing business systems with digital communications channels. Organisations that trust us to deliver smarter digital customer engagement include Hermes, Centrica, AA, O2, EE, BT, Vauxhall, Vodafone, MTN, three of the major retail banks in the UK and public-sector organisations globally.

IMImobile is headquartered in London with offices across the UK, Hyderabad, Toronto, Florida, Dubai and Johannesburg and has over 1,100 employees worldwide. IMImobile is quoted on the London Stock Exchange's AIM market with the TIDM code IMO.


For further information please contact:

IMImobile PLC

Nicole Buckfield,                                                                   c/o Spark Communications
Corporate Communications Manager                                  Tel: +44 (0)20 7436 0420

Spark Communications - PR Contacts

Alex Crawshaw                                                                    Tel: +44 (0)20 7436 0420
Andy Lloyd-Williams                                                  



Additional content you might find interesting