IMImobile powers 'London official city guide' app

IMImobile powers ‘London official city guide’ app for the capital’s summer visitors

August 20th 2012

IMImobile, a global provider of mobile data and technology solutions to operators, media companies and enterprises, today announced that it is powering the London Official City Guide app. Created for London & Partners, the official promotional organisation for London, the app offers a practical guide for both Londoners and visitors. The app provides valuable assistance to users during the summer and beyond.

Available for iPhone, iPad and Android devices, the app is now available from Apple iTunes and Google Play and has so far been downloaded tens of thousands of times. It has been well received by users with a rating of 4+ stars on the App Store and an average of 4.8 stars on Google Play.

London & Partners appointed IMImobile in April 2012 to deliver the free app. Featuring a personal video introduction from the Mayor of London, Boris Johnson, the app provides a “What‟s On” guide for arts, clubs, comedy, dance, music, theatre, and sports across the capital. This includes geo-location functionality allowing users to discover and easily locate must-see events and places to visit nearby. The app also provides a host of summer specific features such as „Trails’ which help visitors to discover the best London has to offer.

“With the huge numbers of visitors to London during summer 2012, London & Partners’ primary objective was to showcase the best London has to offer. The London Official City Guide app is critical in achieving that aim. It has been an honour to work on such a high profile application which has been rated so highly by the thousands of people who are using it every day,” said Steve Godman, Commercial Director, Brands and Media at IMImobile. “Developing a high-profile app that works across multiple platforms and integrates with's existing services was a fantastic challenge. Delivering the app on time and on budget is testament to the skill of our development team here at IMImobile.”

“We’re having an immensely busy – but very enjoyable – summer of activity in London. IMImobile’s app has allowed us to give users instant access to the latest information about what’s on across the city,” said Julie Chappell, Digital Director, London & Partners. “We tasked IMImobile with developing the app to showcase the best of London and they exceeded our expectations. We’re confident that the app will now be a valuable asset to all those looking to enjoy a „summer like no other’ in London this year, and beyond.”

About London & Partners
London & Partners is the official promotional organisation for London. Our company attracts and delivers value to business, students and visitors. London & Partners is a not-for-profit public private partnership, funded by the Mayor of London and a network of commercial partners.

Our remit is to drive leisure and business visitors as well as bidding to secure major events in London, to unlock the city for overseas businesses who want to set up or expand in London and to promote the capital’s world class universities to international students.

Our intention is to work in partnership with organisations in London and across the world to deliver our goal - that London be globally recognised as the best big city on earth.

About IMImobile

IMImobile enables organisations of all sizes and sectors to maximise the potential of mobile technologies to improve customer engagement. We believe that mobile will sit at the heart of customer engagement strategies for years to come.

By removing the barriers and complexities to create and deploy mobile-led customer engagement solutions as part of a multichannel framework, we provide software and services that helps organisations to improve customer experience, simplify business processes and enhance operational efficiency.

Our products and solutions built upon the IMIcloud act as an intelligent layer between existing IT systems and business processes to create,manage and launch services across mobile, digital and social communication channels.

Organisations that trust us to deliver smarter customer engagement include Vodafone, O2, Telefonica, Aircel, Airtel, EE, BSNL, AT&T, MTN, France Telecom, Centrica, Universal Music, Tata, the AA, the BBC and major financial institutions.

IMImobile is headquartered in London with offices in Hyderabad, Atlanta and Dubai and has 700 employees worldwide. IMImobile is quoted on the London Stock Exchange’s AIM market with the TIDM code IMO.

Additional content you might find interesting