IMImobile launches 'Make My Tunes' service

IMImobile revolutionizes RBT and music on mobile industries with ‘Make My Tunes’ service

January 20th 2011

IMImobile, a next-generation end-to-end enabler of Mobile Value Added Services for Mobile Operators, Media Companies and Enterprises today launched an innovative service 'Make My Tunes' on its industry leading RBT platform. The service has been launched by Aircel as 'Dialer Tune – Song Edit'. Aircel customers in Chennai & Tamilnadu circle can dial 5300053 and select their favorite section of the song as their RBT.

The same service can be made available to operators across the country. This unique service enables users to listen to a full song and choose any part of the song as their RBT. Additionally, this gives users the option to download the selected part of the song as Ringtone or dedicate the song to friends, providing a unified music experience to consumers. This service can replace the conventional IVR based music services like Music on Demand, RBT discovery portal & Ringtone portals.

This unique service can be offered to any operator as a stand-alone service connected to their existing RBT platform over standard integrations.

“We at IMImobile constantly strive to create innovative, best in class services which enable service providers to enhance customer loyalty and create additional revenue streams,” Vishwanath Alluri, Founder and Chairman, IMImobile, said, “Make My tune is a shining example of IMImobile‟s R&D and innovation pedigree made to work for the benefit of telcos, subscribers and content owners. CRBT is at a mature stage and this one of its kind service is going to revolutionise and reenergize by giving 3 in 1 advantage of enhanced CRBT, Mobile Radio and Music on Demand to subscribers.”

The market size for RBT in India is approximately Rs 2200 cr and growing at a fast pace. Further Mobile Radio and Music on Demand form another Rs 2000 cr of potential market. MVAS has witnessed unprecedented growth during these times of cut throat competition among telecom service providers and will continue its growth path. To keep up the momentum, the market requires continuous innovation such as Make My Tunes.

IMImobile has extensive experience in delivering RBT technology across the globe. It is currently managing CRBT operations for multiple operators spread across the world covering deployments for GSM, CDMA and Fixed Line Networks.

About IMImobile

IMImobile enables organisations of all sizes and sectors to maximise the potential of mobile technologies to improve customer engagement. We believe that mobile will sit at the heart of customer engagement strategies for years to come.

By removing the barriers and complexities to create and deploy mobile-led customer engagement solutions as part of a multichannel framework, we provide software and services that helps organisations to improve customer experience, simplify business processes and enhance operational efficiency.

Our products and solutions built upon the IMIcloud act as an intelligent layer between existing IT systems and business processes to create,manage and launch services across mobile, digital and social communication channels.

Organisations that trust us to deliver smarter customer engagement include Vodafone, O2, Telefonica, Aircel, Airtel, EE, BSNL, AT&T, MTN, France Telecom, Centrica, Universal Music, Tata, the AA, the BBC and major financial institutions.

IMImobile is headquartered in London with offices in Hyderabad, Atlanta and Dubai and has 700 employees worldwide. IMImobile is quoted on the London Stock Exchange’s AIM market with the TIDM code IMO.


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