IMImobile shortlisted for an Effective Mobile Marketing Award

IMImobile shortlisted for an Effective Mobile Marketing Award for its work with mobile operators

October 24th 2013

IMImobile a leading global provider of end-to-end mobile engagement software and solutions to telecom operators, enterprises and media companies, today announced that it has been shortlisted for an Effective Mobile Marketing Award. This year’s awards attracted more than 250 entries, setting an unbelievably high standard, where only the very best entries were shortlisted.

IMImobile is shortlisted for two campaigns in the category “Most Effective Campaign from a Mobile Operator” for their work with T-Mobile and EE. Both campaign entries were recognised because of the tangible results they produced, such as strengthened customer loyalty, increased customer engagement and a measurable uptake of services that supported revenue assurance strategies.

Alex Klose, Head of Marketing at IMImobile said: “We are pleased to be shortlisted for an Effective Mobile Marketing Award, especially because of the tough competition and the overall quality of the entries. Our work with T-Mobile and EE demonstrates that we continue to deliver tangible business results for mobile operators by utilising our creative and technical skill set.”

With more than 250 entries, the Effective Mobile Marketing Awards rewards companies and organisations that produce outstanding mobile marketing campaigns and solutions. The winners of each category will be announced at the Effective Mobile Marketing Awards ceremony at the London Film Museum on the 28th November.

David Murphy, Chair of the Effective Mobile Marketing Awards judging panel commented: “I know it’s what the chair of every judging panel says about any awards programme, but the standard of entries this year has been unbelievably high. There are several categories where a number of very good entries have not made the cut, simply because of the quality they were up against.”

About IMImobile

IMImobile enables organisations of all sizes and sectors to maximise the potential of mobile technologies to improve customer engagement. We believe that mobile will sit at the heart of customer engagement strategies for years to come.

By removing the barriers and complexities to create and deploy mobile-led customer engagement solutions as part of a multichannel framework, we provide software and services that helps organisations to improve customer experience, simplify business processes and enhance operational efficiency.

Our products and solutions built upon the IMIcloud act as an intelligent layer between existing IT systems and business processes to create,manage and launch services across mobile, digital and social communication channels.

Organisations that trust us to deliver smarter customer engagement include Vodafone, O2, Telefonica, Aircel, Airtel, EE, BSNL, AT&T, MTN, France Telecom, Centrica, Universal Music, Tata, the AA, the BBC and major financial institutions.

IMImobile is headquartered in London with offices in Hyderabad, Atlanta and Dubai and has 700 employees worldwide. IMImobile is quoted on the London Stock Exchange’s AIM market with the TIDM code IMO.

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