IMImobile to offer cross-network, free-to-user voice short codes

IMImobile to offer cross-network free-to-user voice short codes to its UK customers

July 3rd 2012

IMImobile, a global mobile data technology infrastructure and solutions provider to telecom operators, media companies and enterprises, has today announced the introduction of cross-network free-to-user Voice Short Codes (VSCs). The service is the first of its kind to be made available in the UK by IMImobile, and allows consumers to benefit from a zero-rated price point.

VSCs are five digit codes that allow consumers to contact businesses, retailers, enterprises, such as financial and utility services, directly from their mobile phone via SMS, MMS and, more recently, voice. Until now, high Voice Short Code prices have discouraged inbound communication, as consumers have been reluctant to incur the heavy costs associated with these services. With a free-to-user price point available, IMImobile is removing the cost barrier allowing businesses to provide their customers with a worry-free service. Well-established and trusted short code services can now be either called or texted giving users a unified mobile experience across multiple platforms, which drive customer interaction. In turn, greater mobile interaction can lead, for example, to new revenue-generating opportunities, or help reduce customer churn and revenue leakage.

With additional lower premium price points, IMImobile’s customers will benefit from a greater level of pricing clarity. A transparent pricing strategy is vital in driving the growth of VSCs in sectors such as utilities, retail and broadcasting, where customer contact centres are prevalent.

“Customers are still facing significant call charges if they are calling non-geographical numbers, such as 0800 numbers from their mobile phone,” says Martin Bolsover, Head of Enterprise Europe, IMImobile. “The new free-to-user Voice Short Code service provides cost transparency allowing brands, marketers, enterprises and other businesses to improve the mobile customer experience and interaction.”

“IMImobile will be able to integrate the Voice Short Codes in two possible ways, either directly into existing direct dial-ins (DDIs), or into IMImobile’s interactive voice recognition (IVR) infrastructure. This not only ensures that there is minimal impact of existing services, but will also allow us to deploy individual DDIs for each of the mobile operators,” continued Bolsover.

For further information on IMImobile’s Voice Short Code service please call +44 1494 750 500 or email

About IMImobile

IMImobile enables organisations of all sizes and sectors to maximise the potential of mobile technologies to improve customer engagement. We believe that mobile will sit at the heart of customer engagement strategies for years to come.

By removing the barriers and complexities to create and deploy mobile-led customer engagement solutions as part of a multichannel framework, we provide software and services that helps organisations to improve customer experience, simplify business processes and enhance operational efficiency.

Our products and solutions built upon the IMIcloud act as an intelligent layer between existing IT systems and business processes to create,manage and launch services across mobile, digital and social communication channels.

Organisations that trust us to deliver smarter customer engagement include Vodafone, O2, Telefonica, Aircel, Airtel, EE, BSNL, AT&T, MTN, France Telecom, Centrica, Universal Music, Tata, the AA, the BBC and major financial institutions.

IMImobile is headquartered in London with offices in Hyderabad, Atlanta and Dubai and has 700 employees worldwide. IMImobile is quoted on the London Stock Exchange’s AIM market with the TIDM code IMO.

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