- Deliver campaigns across channels
- Measure, optimize, and evolve at pace
- Close the loop with automated fulfillment
- Personalize and engage at scale
- Create and manage customer profiles
- Integrate across the marketing technology stack
Customer touchpoints Any channel, one application
Deliver marketing campaigns over SMS, MMS, email, app push, social media, voice, API, file, and offline channels. Maximize campaign performance using multi-variate testing, A/B testing, and real-time feedback.
Customer profile Data-driven marketing at scale
Create and manage unified customer profiles using data from disparate online and offline sources. Use dynamic personalization to adapt to changing customer behavior. Deliver tailored propositions with ease.
Customer value Any trigger, the right journey
Easily configure and scale interactive, event-triggered, or one-off campaigns that prompt and guide customers throughout each stage of the customer lifecycle to drive lifetime value.
Campaign creation Visualize, create, accelerate
Empower your marketers with DIY drag-and-drop composers and journey builders. Test, learn, and iterate rapidly without relying on external agencies to support.
Reporting and analytics Make data-driven decisions
Measure key marketing metrics with real-time dashboards and pre-configured reports. Create and share custom reports using our Reports Wizard. Easily create and analyze segments and turn data insights into ready to use audiences.
Integrations Integrate with any system
imicampaign integrates easily with legacy and modern applications across the marketing technology stack. Integrate data warehouses, APIs, single sign-on systems, social media platforms, and more.
Product Sheet imicampaign
Download our product sheet for more feature and use case details to learn how imicampaign optimizes marketing campaign performance across multiple channels.
•Campaign managerOrchestrate campaigns, review performance, and manage strategy from a single feature-rich hub.
•Recommendation engineDetermine, in real-time, the most relevant offer to pique customer interest and drive engagement.
•Offer fulfillment engineAutomate the fulfillment of offers. Provision and activate products, plans, or packages.
•Drag and drop composersCreate, test, and deploy responsive, on-brand communications without writing any code.
•Profile managerCombine data from different systems, devices, and channels to create a single view of customers.
•Audience segment builderSegment your customer base using numerous filters, without the need to know SQL.
eGuide Understanding RCS and why it matters to marketers
Discover the key components of RCS that help marketers build an interactive customer experience.