eGuide

A guide to conversational messaging

The rich messaging channels helping brands to create meaningful two-way interactions.

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Transforming CX across the customer lifecycle

Our increasingly digital, always-on world is transforming the way companies connect with consumers on a daily basis.

Leading the charge is a new generation of rich messaging channels. Owned and championed by leading technology players like Google and Apple, these channels have emerged as a platform for orchestrating digital interactions that engage, support, and help to deliver a richer brand experience.

In this guide, you will learn about the different channels, understanding their capabilities, and why they are essential to delivering interactions that will win and retain customers.

  • How conversational messaging meets the needs of the digital native
  • The latest updates and features of 6 priority rich messaging channels, including Apple Business Chat, Google’s Business Messages, and Verified Communications
  • How can brands get started with combining new channels, AI capabilities, and process automation to transform CX?