Transforming CX across the customer lifecycle
Our increasingly digital, always-on world is transforming the way companies connect with consumers on a daily basis.
Leading the charge is a new generation of rich messaging channels. Owned and championed by leading technology players like Google and Apple, these channels have emerged as a platform for orchestrating digital interactions that engage, support, and help to deliver a richer brand experience.
In this guide, you will learn about the different channels, understanding their capabilities, and why they are essential to delivering interactions that will win and retain customers.
- How conversational messaging meets the needs of the digital native
- The latest updates and features of 6 priority rich messaging channels, including Apple Business Chat, Google’s Business Messages, and Verified Communications
- How can brands get started with combining new channels, AI capabilities, and process automation to transform CX?